An Integrated Behavioural Model towards Evaluating and Influencing Energy Behaviour—The Role of Motivation in Behaviour Demand Response

The change in the actual use of buildings by its occupants is receiving more and more attention. Over the lifecycle of a building the occupants and therefore the demands towards the buildings often change a lot. To match these altering conditions, particularly in the context of the demand for energy efficiency, purely technical approaches usually cannot solve the problem on their own or are not financially viable. It is therefore essential to take the behaviour of the end user into account and ask the fundamental question: “How is it possible to influence people’s behaviour towards a more pro-environmental outcome, and also in the long-term?” To approach this question we will present a model-driven approach for dynamically involving building occupants into the energy optimisation process. To do so we will further develop an integrated behavioural model based on established behavioural theories, having a closer look how motivational variables can be integrated into the process. This should lead to novel approaches for behaviour demand response, enabling additional demand shifting and shedding through targeted real-time engagement with energy prosumers.